• June 26, 2019

The employees of the company had begun to experience internal reporting problems. Time line also provides an insight into the progressive challenges the company is facing in the case study. After the implementation of this model, the financial results of the company had significantly improved. We would recommend the Balanced Scorecard for any organization that is focused on measurable capabilities and are not financially focused. We did the interviews, conducted the workshops, and, over a six week period, developed a local scorecard. Survey of employees to measure how people perceive the Mobil workplace environment.

The main issues faced by the company related to the financial performance and the internal controls of the company. What objectives and measures should the two customer teams consumer sub-team, dealer sub-team select for their core customer outcomes. Company defines the goals ii. F3—fuel, food, and fast Upwardly mobile men and women—half under 25 years of age — who are constantly on the go; drive a lot and snack heavily from the convenience store. Business unit managers also were able to see and comment on the targets, weights, and performance factors proposed by the other BUs. Kaplan and Anette Mikes Kurt Meyer, chief risk officer of Swissgrid, the Swiss national electricity transmission system operator, reflects on the risk management system he installed after the deregulation and liberalization of the European energy market.

Our cost to deliver product to the terminal vs. Split from the original A case to give students an opportunity to suggest objectives and measures for the division’s initial BSC, without seeing the actual choices made by Mobil’s managers.

The Director-General recognizes, however, that the new organization and strategy will require a new measurement system.

mobil usm&r case study

The costing approach enables clinicians to understand utilization and cost of medical resource at a more granular level.

About this item Settings Related products Abstract The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround.

Mobil USM&R (A): Linking the Balanced Scorecard Harvard Case Solution & Analysis

The manufacturing stuy operated refineries that processed crude oil into products like gasoline, kerosene, heating oil, diesel fuel, jet fuel, lubricants, and petrochemical feedstocks.


How can these teams measure what the dealer and Mobil must do well to achieve the desired customer outcomes? In our live classes we often come across business managers who pinpoint one problem in the case and build a case study analysis and solution around that singular point.

Once refreshed go through the case solution again – improve sentence shudy and grammar, double check the numbers provided in your analysis and question your recommendations.

Mobil USM&R Linking the Balanced Scorecard_百度文库

Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. A tablet-based time recorded was used to obtain estimates for physician documentation time on both control no scribe and intervention scribe shifts. Eventually, the NBUs agreed to include this measure on their scorecards so that they would uzm&r aligned with the Fairfax scorecard.

After communicating the purpose and content of the scorecard in the first few issues, the content of the newsletter section shifted from education to feedback. The bonus plan was part of a new variable pay compensation program.

Step 9 – Take a Break Once you finished the case study implementation framework.


My account New to us? McCool, with the assistance of external consultants, initiated major studies of business processes and organizational effectiveness. People develop their own paths to the goals f BSC works well alongside other quality programs Disadvantages a It is difficult and time consuming to implement and keep going moil There is an opportunity to i. The stories created role models of individual employees contributing to strategy implementation through their day-to-day activities.

Article Mayo Clinic Proceedings: By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them. The consumer-focused customer sub-team developed a Mystery Shopper program in which a third-party vendor purchased gasoline and snacks at each Mobil station on a monthly basis.


Also, we drove so hard for short-term profits that when volumes declined, our marketing people attempted to achieve their profit figure by raising prices. At the time, however, no measures existed to evaluate dealer performance on these now critical processes.

Cite View Details Purchase. The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. The teams also identified when new mechanisms were needed to supply some of the desired measures.

Business unit managers also were able to see and comment on the targets, weights, and performance factors proposed by the other BUs. Once you finished the case analysis, time line of the events and other critical details.

mobil usm&r case study

The scorecard has several elements that help me understand how well a manager performs against the market. The poor results were caused by unusually warm winter weather that depressed sales of natural gas and home heating oil. Most business units chose to weight all measures on their scorecards; the remaining usmr still weighted most of their scorecard measures.

Technology and Operations Management. We had to get everyone in the organization thinking not how to do their individual job a little bit better, but how to focus all of their energies to enhancing Mobil products and services for customers.

We have a basic strategy and set of support programs that we can roll out to each NBU. A senior-level Steering Committee, consisting of McCool, Baker, the vice presidents of all staff functions, the division controller, and the manager of financial analysis of downstream operations, provided oversight and guidance for the BSC project.

mobil usm&r case study

Refine the central problem the protagonist is facing in the case and how it relates to the HBR fundamentals on the topic.